About Vizbl

Closing the gap between online and offline shopping

Vizbl Systems, Inc. is an international team of designers, 3D artists and engineers building the next generation of augmented reality for commerce. We help brands show products the way they really are — at true scale, in the customer's real world — so people can buy with confidence and keep what they buy.

Our story

Born in 2020, when the world moved online

Vizbl was founded in Pasadena, California in October 2020 — at the moment when shopping moved decisively online and the limits of flat product photography became impossible to ignore. Returns piled up, customer confidence dropped, and brands lost margin to packages that came back unopened.E-commerce solved discovery, payment and logistics. It hasn't solved confidence. 70% of carts are abandoned (Baymard), and in physical-product categories the dominant reason isn't price — it's "will this actually fit / look right in my space".

Our founders saw a simpler path. Phones already had cameras, motion sensors and modern web rendering. Shoppers didn't need yet another app — they needed to see the product in their own room. So we built a browser-based AR engine, paired it with an AI model that could turn flat photos into accurate 3D, and made it work on every modern phone, on every modern store.

Six years later, that same idea powers Vizbl today: every product deserves to be seen in real space, by the customer, before the truck arrives.

Mission

AR is not a novelty. It's the new product page.

We believe AR is a fundamental shift in how shoppers decide what to buy — not a marketing gimmick. By dropping a real-scale digital product into the customer's room, AR removes the last source of doubt before a purchase: "will this actually work in my world?"
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"Vizbl exists to make that moment instant, beautiful and universal. No app downloads, no friction, no specialist 3D studios — just a real product, in a real space, in a real browser, on every phone in every market.

The web is the platform.

App downloads are friction. Vizbl runs in any browser, on any phone.

3D should be cheap.

Every SKU deserves a 3D model. AI is how we get there at scale.

Privacy is non-negotiable.

Camera frames stay on the device. Always.

2020

Founded in Pasadena, California

12+

Industries served worldwide

100K+

Models rendered to shoppers

100%

Browser-based, no app required

Leadership

From a personal idea to a global platform.

Vizbl is led by its founder and a team that has spent careers at the intersection of design,
e-commerce and immersive tech.
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Fedor Zotov

Founder & CEO

Fedor incorporated Vizbl in October 2020 and has led the company from its first AR viewer to a multi-industry platform. He brings an MBA, a background in PropTech, and a long-running obsession with closing the perception gap between digital and physical products.

LinkedIn ↗

Team

Designers, engineers and 3D artists.

An international group of specialists who have shipped commerce software, AR experiences and 3D pipelines for some of the most demanding brands in retail. Distributed across the Americas, Europe and Asia — every release is touched by every continent.

Engineering & Research

WebGL, WebAR, computer-vision and ML researchers who build the rendering pipeline, the AI 3D model, and the infrastructure that streams it to the edge.

Design & 3D Studio

Product designers and 3D artists obsessed with making digital products feel as real as the physical ones — fabric, leather, brushed metal, glass.

Customer Success & Sales

Operators with retail and e-commerce backgrounds who help customers go live, measure impact, and tune the experience for every category.

Why we focus on AR

Practical, accessible, ready today.

Headsets, holograms and the metaverse are interesting; none of them are in your customers' pockets right now. AR on the open web is. That's why every Vizbl decision optimises for the device that already exists.

Already in their pocket

Every modern smartphone supports browser-based AR through Quick Look on iOS and Scene Viewer on Android. No new device required.

Zero install friction

Asking a shopper to download an app costs you most of the funnel. Vizbl AR opens with a tap on the link they already had.

Measurable, not magic

Every interaction is logged: views, AR launches, dwell time, conversion. AR isn't a vibe — it's a number on the dashboard.

Milestones

A short timeline.

International team across the US and EU. Headquarters in Pasadena, California. Detailed bios shared under NDA.

2020 — Founded

Vizbl Systems, Inc. incorporated in Delaware. Headquarters opens in Pasadena, California.

2021 — First AR viewer

Vizbl ships a browser-based AR viewer that runs without an app — on iOS, Android and desktop.

2023 — AI 3D generation

Vizbl launches AI photo-to-3D, letting brands turn existing product photography into web-ready 3D at catalog scale.

Today — 12+ industries

Vizbl powers 3D and AR for retailers, brands, designers and marketplaces across the world — from furniture to cosmetics to construction.

Current round

Bring your products into the real world.

Whether you're testing AR on a few SKUs or rolling out across an entire catalog, we're here to help.

Contact sales

Web AR & 3D for commerce.
Operated by Vizbl Systems, Inc.

VIZBL® word mark, symbol, and logo are registered trademarks of Vizbl Systems, Inc.